In 2024, businesses that listen to their customers are the ones that thrive. Customer feedback tools play a pivotal role in gathering insights, understanding user behavior, and improving products and services.
Whether you’re looking to boost customer satisfaction, streamline your operations, or enhance customer experiences, the right feedback tool can make all the difference.
In today’s competitive market, there’s no shortage of tools to choose from. Feedback platforms come with various features like customizations, real-time analytics, multi-channel integrations, and more. These tools provide the metrics you need to make informed decisions that will foster customer loyalty, reduce churn, and identify areas for growth.
We’ve done the heavy lifting for you by curating a list of the 15 best customer feedback tools. From AI-powered solutions to customizable feedback forms, this guide will help you find the perfect fit for your business.
Top 15 Customer Feedback Solutions
Finding the ideal customer feedback tool depends on your business needs. We’ve analyzed the top 15 options, breaking them down based on features like ease of use, pricing, standout characteristics, and who they’re best suited for. Whether you’re a startup or a large enterprise, you’ll find the tool that fits your workflow.
| Name of Tool | Known for | Free Plan | Starting Price |
|---|---|---|---|
| Feedly | AI-powered insights & multi-channel feedback | Yes | $29/month |
| SurveyMonkey | Survey customization & detailed analytics | Yes | $25/month |
| Typeform | Interactive surveys with beautiful designs | Yes | $35/month |
| Qualtrics | Enterprise feedback & advanced analytics | No | Custom pricing |
| Hotjar | Heatmaps & website user feedback | Yes | $39/month |
| UserTesting | Video-based user feedback | No | Custom pricing |
| Google Forms | Simple & free survey collection | Yes | Free |
| Medallia | Customer experience management | No | Custom pricing |
| Nicereply | Post-interaction feedback for customer support | No | $39/month |
| Delighted | NPS-focused feedback | Yes | $224/year |
| Feedier | Gamified feedback collection | No | $60/month |
| Intercom | In-app messaging & real-time feedback | No | $79/month |
| GetFeedback | Salesforce integration & real-time feedback | No | $50/month |
| Tidio | Live chat with built-in feedback forms | Yes | $29/month |
| Birdeye | Online review management & feedback gathering | No | $299/month |
Essential Features of Effective Customer Feedback Solutions
When looking for the best feedback tool for your business, consider the following features:
- Usability: Easy-to-navigate interface with minimal learning curve.
- Customization options: Customizable feedback forms and surveys.
- Integrations: Seamless integration with CRM, email, and marketing tools.
- Automation: Automatically trigger feedback requests after transactions or interactions.
- Real-time analysis resources: Tools that provide real-time feedback analysis and insights.
- Metrics: Tracking of key metrics like CSAT, NPS, and CES.
- Top-notch security: Strong data encryption and privacy compliance.
- Reliable customer support: Access to live support or 24/7 assistance.
1. Feedly
Best for: Multi-channel feedback collection and AI-powered insights, all in one comprehensive plan
How it helps: Feedly disrupts the customer feedback industry by offering an all-inclusive plan that gives businesses access to every feature-without the hassle of choosing between different pricing tiers. Unlike many other tools that lock premium features behind higher-priced plans, Feedly provides everything you need to collect, analyze, and act on customer feedback in one simple package. Businesses like Broadway Pakistan leverage Feedly to streamline their feedback collection, optimize services, and quickly resolve customer concerns with AI-powered insights.
Standout feature: One plan, all features. Feedly’s AI-driven insights identify critical customer pain points in real-time, helping businesses respond quickly and effectively. No upgrades, no hidden costs-just everything you need from the start.
Additional features:
- 300 free monthly feedbacks
- Unlimited questions and groups
- AI-powered weekly summaries and reports
- Multi-branch reporting for businesses with multiple locations
- Widgets, email/SMS feedback collection, and real-time notifications
- Custom short links, QR codes, and kiosk modes
- SDK & API access for developers
- Fully customizable forms and dashboard
- Push notifications via mobile apps
- Live chat support
- Up to 3 collaborators to manage feedback efficiently
Pricing:
- Rs 7,500/month (~$50 USD) covers every feature Feedly offers-no extra tiers or hidden costs.
- Additional feedback: Rs 1.5 per feedback
- Additional branch: Rs 1,250 per month
- Managing more than 10 branches? Tailored corporate solutions are available.
Why Feedly stands out: Feedly’s all-in-one plan removes the complexity of choosing between multiple tiers. While many other customer feedback tools segment their features across 3 or more plans, Feedly gives businesses everything they need from day one at a fixed, transparent price. This makes it a perfect solution for businesses of any size, allowing them to scale effortlessly without worrying about unlocking features.
| PROS | CONS |
|---|---|
| All features included in a single plan | Learning curve for first-time users |
| AI-powered analysis for actionable insights | Higher cost for very small businesses with limited feedback |
| Seamless integration across multiple platforms |
2. SurveyMonkey
- Best for: Creating and distributing customizable surveys
- How it helps: SurveyMonkey offers an easy-to-use platform where businesses can build surveys, distribute them, and analyze customer responses in real-time. With a wide range of templates and customization options, SurveyMonkey is suitable for businesses seeking quick feedback solutions.
- Standout feature: Powerful survey customization and a large library of templates.
- Starting price: $25/month
- Free plan: Yes
3. Typeform
- Best for: Creating engaging and interactive surveys
- How it helps: Typeform offers a unique, conversational way to collect feedback through beautifully designed forms. Its interactive forms boost response rates by making the feedback experience more engaging for customers.
- Standout feature: Visually appealing, user-friendly forms that create a more personalized feedback experience.
- Starting price: $35/month
- Free plan: Yes
4. Qualtrics
- Best for: Enterprise feedback and advanced analytics
- How it helps: Qualtrics is an enterprise-level feedback tool that offers a comprehensive solution for gathering feedback from customers, employees, and partners. Its advanced reporting and analytics are ideal for large businesses looking for in-depth insights.
- Standout feature: In-depth analytics and reporting for enterprise use.
- Starting price: Custom pricing
- Free plan: No
5. Hotjar
- Best for: Website feedback and user behavior analysis
- How it helps: Hotjar focuses on collecting feedback related to website user experience. Using heatmaps, session recordings, and feedback forms, it provides businesses with a deeper understanding of how visitors interact with their websites.
- Standout feature: Heatmaps that show exactly where users are clicking and scrolling on your website.
- Starting price: $39/month
- Free plan: Yes
| PROS | CONS |
|---|---|
| Visual insights through heatmaps | Limited free plan functionality |
| Easy to implement feedback widgets | Pricier for larger teams |
6. UserTesting
- Best for: Video-based user feedback and usability testing
- How it helps: UserTesting allows businesses to gather video feedback from real users as they interact with websites, apps, or products. This qualitative data helps businesses better understand how customers experience their offerings.
- Standout feature: Video feedback directly from target customers, allowing for real-time analysis of user interactions.
- Starting price: Custom pricing
- Free plan: No
| PROS | CONS |
|---|---|
| High-quality, in-depth user insights | Requires a budget for smaller teams |
| Fast turnaround for feedback | No free plan available |
7. Google Forms
- Best for: Simple, free survey creation
- How it helps: Google Forms is a free, easy-to-use tool for creating simple surveys and collecting feedback. It’s perfect for small businesses or individuals who need to gather feedback without investing in a premium solution.
- Standout feature: Completely free with Google Drive integration for easy access and data analysis.
- Starting price: Free
- Free plan: Yes
| PROS | CONS |
|---|---|
| 100% free with Google ecosystem integration | Lacks advanced analytics |
| Easy to use and set up | Limited customization options |
8. Medallia
- Best for: Enterprise customer experience management
- How it helps: Medallia provides businesses with a comprehensive platform to capture customer feedback at every touchpoint. It’s primarily used by large organizations that need advanced data analysis and reporting.
- Standout feature: Sophisticated analytics engine that helps businesses pinpoint key areas for improvement.
- Starting price: Custom pricing
- Free plan: No
| PROS | CONS |
|---|---|
| Powerful for enterprise-level reporting | Steep learning curve |
| Deep insights into customer journeys | No free plan for small businesses |
9. Nicereply
- Best for: Post-interaction feedback collection for customer service
- How it helps: Nicereply enables companies to gather real-time feedback after customer service interactions. It specializes in capturing CSAT, NPS, and CES data for immediate action.
- Standout feature: Seamless integration with customer support systems like Zendesk and Intercom.
- Starting price: $39/month
- Free plan: No
| PROS | CONS |
|---|---|
| CSAT, NPS, and CES tracking | Limited free trial |
| Real-time feedback integration | Higher pricing for multiple users |
10. Delighted
- Best for: Net Promoter Score (NPS) feedback
- How it helps: Delighted focuses on collecting NPS feedback with a simple, straightforward platform. Businesses can quickly gather customer sentiment, measure loyalty, and act on insights.
- Standout feature: Simple NPS-focused surveys with detailed reporting.
- Starting price: $224/year
- Free plan: Yes
| PROS | CONS |
|---|---|
| Quick to set up and use | Limited to NPS for feedback |
| Affordable pricing | Lacks deep customization options |
11. Feedier
- Best for: Gamified feedback collection
- How it helps: Feedier differentiates itself by gamifying the feedback process. It rewards customers for providing feedback, making it more engaging and increasing response rates.
- Standout feature: Built-in reward system that incentivizes customer feedback.
- Starting price: $60/month
- Free plan: No
| PROS | CONS |
|---|---|
| Gamified experience boosts engagement | Higher pricing for smaller businesses |
| Multi-channel feedback collection | No free plan available |
12. Intercom
- Best for: In-app messaging and real-time feedback
- How it helps: Intercom provides a versatile communication tool for businesses that want to offer live chat and collect feedback in real-time. Its in-app messaging feature makes it easy to engage users and ask for feedback at critical moments.
- Standout feature: Real-time feedback collection through in-app messaging.
- Starting price: $79/month
- Free plan: No
| PROS | CONS |
|---|---|
| Real-time feedback opportunities | Higher entry price |
| Great for in-app engagement | Complex for smaller teams |
13. GetFeedback
- Best for: Salesforce integration and real-time feedback
- How it helps: GetFeedback integrates deeply with Salesforce, making it the perfect tool for businesses using this CRM platform. It provides real-time feedback and has pre-built templates to get feedback forms up and running quickly.
- Standout feature: Seamless integration with Salesforce for customer feedback management.
- Starting price: $50/month
- Free plan: No
| PROS | CONS |
|---|---|
| Excellent Salesforce integration | Limited functionality outside Salesforce |
| Pre-built templates for quick setup | Higher pricing for larger organizations |
14. Tidio
- Best for: Live chat with built-in feedback forms
- How it helps: Tidio combines live chat with feedback collection, helping businesses interact with their customers in real-time and gather instant feedback. This tool is great for websites with high traffic that want to improve customer service and collect insights at the same time.
- Standout feature: Live chat with real-time feedback and integrations.
- Starting price: $29/month
- Free plan: Yes
| PROS | CONS |
|---|---|
| Combines live chat and feedback | Limited functionality on the free plan |
| Easy to set up and use | Add-ons can be expensive |
15. Birdeye
- Best for: Online review management and feedback collection
- How it helps: Birdeye specializes in collecting customer feedback through online reviews. It helps businesses gather and manage reviews across multiple platforms, improving their online reputation while collecting valuable insights.
- Standout feature: Comprehensive review management tools with multi-platform integration.
- Starting price: $299/month
- Free plan: No
| PROS | CONS |
|---|---|
| Great for online review management | High price point for small businesses |
| Multi-channel feedback collection | No free plan available |
Choosing the Right Feedback Tool for Your Business
Each of these feedback tools offers unique features that cater to different business needs. Whether you’re a small café looking for simple survey tools or a large corporation needing advanced analytics, there’s a solution for everyone. The key is to choose a tool that integrates well with your current systems and aligns with your business goals.
Conclusion
In 2024, having a reliable feedback system isn’t just a bonus-it’s a necessity. Understanding your customers’ needs, preferences, and concerns can significantly impact your business’s growth. Tools like Feedly and others on this list help you gather and analyze feedback in a way that’s both efficient and actionable, leading to better decisions and improved customer satisfaction.
Ready to take your customer feedback process to the next level? Try Feedly today and see how its AI-driven insights can help you make smarter decisions for your business.
